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Hi Sam,
I remember having a card for Somerfield and I have no idea what benefits I got from it but I used to hand it in when I was at the checkpoint. I seem to remember there may have been something printed out to use next time but I can't be sure and then suddenly they stopped them.
Recently I was encouraged to get a Bon Marche card which I did but can't say it would make me shop there unless I wanted something specifically from them. Don't think they have emailed me with anything special.
The other one was one my Mum has for Iceland which they changed a while ago and we have a new card which entitles us to special offers at the checkout but I don't get there as often as I'd like to so am probably missing out. They do deliver which encourages me to shop there as I don't have to carry it to the car.
At the moment the latest card I've got is a Nectar card and you can pick up points almost everywhere and for that I am quite impressed along with the fact that anyone without a card can have their points added to your card.
I wouldn't say any one shop is better than any other. Some are known for not having things in stock and others for being expensive and one I have used reminded me that they have a reputation for including in the order goods which are close to their sell by date, things you'd watch for if you were buying yourself in the shop.
I think it's all a bit of a swings and roundabouts situation, just finding one that suits a person's needs I guess.
Cheers 
Owly x
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